Case Study · Accounting Practice, SA

From missed calls to a full enquiry system in 10 days

A qualified accountant serving Adelaide and regional South Australia needed more enquiries during tax season, without spending more time on admin.

10 days
From kick-off to live
17
Pages across two websites
24/7
Calls answered
$8k–$12k
Typical agency price for this scope
Accounting practice in coastal Adelaide with a full calendar of booked appointments

The challenge

"When I'm with a client, I can't answer the phone." Like most small practices, enquiries came in by phone and email and were followed up by hand. Calls went unanswered during appointments, the website wasn't bringing in work, and there was no simple way to run a tax-time campaign for regional clients.

Before

  • Outdated online presence that didn't bring in enquiries
  • Missed calls while with clients
  • Every enquiry followed up by hand
  • No way to run a seasonal tax campaign

After

  • Two fast, mobile-friendly websites built for enquiries
  • AI receptionist answers calls and calls back missed leads
  • Automatic SMS and email follow-up, bookings and reminders
  • Google and Facebook campaigns with conversion tracking

What we built

Two websites, 17 pages

A main practice site plus a dedicated tax campaign site, with booking, legal and local landing pages.

CRM and follow-up

Every enquiry lands in one place, with SMS and email sequences, online booking and reminders.

AI receptionist

Answers calls, explains services, books appointments and calls back enquirers who haven't responded.

Campaigns and local SEO

Google and Facebook ads, conversion tracking, Google profile fixes and directory listings.

Content

Tax articles, a brochure, campaign emails, video scripts and edits, and social posts.

Want the same for your business?

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Our approach

01

Understand

Who the practice serves, how enquiries arrive and where they were being lost.

02

Build

Websites, CRM, booking and AI receptionist set up together, so nothing falls between systems.

03

Launch

Seasonal tax campaign live on Google and Facebook, tracked from click to booking.

04

Improve

Weekly review of ads, keywords and pages, adjusting based on real enquiries.

Agency results, small business price

Based on published Adelaide and Australian agency rates, this scope would typically cost $8,000 to $12,000. By combining experienced business advice with AI tools, we delivered it in 10 days for a fraction of that, with running costs of under $300 a month.

Agency range based on published rates of $100–$250 per hour. Prices ex GST.

Results

Campaign results and client feedback coming soon.

What would this look like for your business?

A free 30-minute check of where your enquiries come from and where they're being lost.